Thanh Shei / Paris / Fashion Designer / MORT

You have become a staple of street style in Paris , Ny and Tokyo. Being photographed constantly is no surprise with bright green hair and ¨Mort¨ written on your clothes your hard to miss. Can you tell me more about the brand and what it means to you?

Before the brand we are a group of friends who likes to enjoy life, music, fashion and travel. Now it's like our team "MORT PARIS". It's like a lifestyle I try to transcribe the spirit on clothes.

It means a lot to me because this is my story. MORT PARIS Team it's my family, my crew and of course our brand. I live for and will die for it.

I remember you told me once about the story behind the name. Can you tell me again?

This is the incredible story of a miracle and a second life! Plunged into the tracks of a passing train, one of the founders of the brand came face to face with death, and by the greatest of miracles, he was only slightly injured. Since this incident, life for himself and his friends took on a different meaning. Passionate about fashion, he decided to convey this experience through a creation of his own, making a cap to remind him that death can strike at any time. This is his way of remembering that he must enjoy life and fully live in the present moment. A simple cap, yet so sought after. It was due to going to Fashion Week that is was immediately noticed.

With so many eyes on you on fashion week specially, do you consider street style blogs a big part of your success and media attention?

Of course social media it's the part of our success. It's the future of the communication.

Its like a snow ball effect one blog has you on and the rest want to find you , with this kind of attention have you considered making another kind of statement besides fashion ? ( political , social , ect )

Don't know just living our life, and show to the world our creation, our universe.

What plans do you have for the future of the brand and yourself?

I want to make MORT PARIS bigger like a label of lot creative peoples. I want MORT PARIS to become a CLASSIC brand !

Any up coming collaboration? if not who would you like to work with in the future?

Not for the moment cause we wanna work on our own identity first.

Don't know it yet, just stay focus on my collection.

Lastly any advice for people trying to get the attention of street style bloggers, how would you make a bold statement ? And for those who want there brands to pick up attention as well what do you have to tell them?

Be creative, work on something new. Don't be affraid to be different, do your own thing.

Believe in you, don't pay attention to anybody.

PEACE AND LOVE - MORT PARIS